Is A Woman A Superior Car Salesperson?

By George Dodson


As long as most of us can remember, car salesmen have a reputation for being slick and dishonest. The trickery and deceptiveness of car salesmen have been brought out in such movies as Used Cars, and The Goods: Live Hard, Sell Hard. Many car dealers have gone a long way in proving these facts wrong. For years, car salesman made their money on commissions. If there were no commissions, then there was no way that you could earn a living therefore making it necessary to find it by any means.

The old adage let the buyer beware has been incorporated over a long period of time. The thing behind this was that you had to lookout for your own interests while searching for your car.

While it's true that most car salesman are not that way, enough are to make most people looking for a car to be wary. Car salesmen come in all types of manner, there are the smooth talkers and there are those that are straight. Still others will withhold information if you don't ask them about it. Also, there are women car salesmen alongside men. Are women better car salesmen than men?

The fact remains that women prefer not dealing with car salesmen while searching for a car. However, they are less apprehensive when the salesman turns to be a woman. After all they reason she must understand what I'm going through.

Additionally, women seem to have a softer approach. That tends to draw people in rather than send them off running. And in many cases, this is led to far more sales to women.

Women are good listeners as they also seek attention. For that reason women far more prefer a one salesman then they do a man.

Another thing that discourages women is when you ask of the whereabouts of their husbands. Women salesmen do not do that. This does not happen with women salesmen. They suppose you are in the know of what you want when you come to the lot to get a car. In addition, most women salesman has been through that, know what it's like, and do not want to treat other women the same.

Women trust other women. They feel that they understand them much better. Empathy is crucial in sales. Sales is all about emotions and women are more emotional than men.

Many men deal with women salesmen. They are less threatened by women salesmen as they assume they know more than them. This comes to an advantage to women salesmen who just want to earn an honest day's pay and do a good job.




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